Based on the box score from last night
Posted on: January 11, 2017 at 17:40:49 CT
haeffb MU
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there were still 10,000 tickets sold for that game.
At best you sell another 5000 tickets per game with a winning program. Even with the ancillary revenue from concessions, merchandising and TSF donations (both of latter two are hard to attribute solely to basketball) and third-tier media/advertising, I don't see how you generate that additional $4M.