"The Buckeye Sports Group will support Ohio State's student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and support services."
https://www.msn.com/en-us/sports/other/ohio-state-launches-groundbreaking-nil-initiative-for-buckeye-sports/ar-AA1GoHwd?ocid=msedgntp&pc=U531&cvid=a0f7bb8102134a60a6c71c38cf670d4b&ei=36