national players and also trying to build relations in those areas. A good example is this story in the KC Star today regarding Bryce Thompson in the 2020 class.
https://www.kansascity.com/sports/college/big-12/university-of-kansas/recruiting-central/article214745935.html
So for instance if you miss on Love but get Christophor, Moody or Thompson it's a failure because Love decided not to come. Fans can afford a narrow focus but coaches can't nor will they.