Additional viewers & not with cable subscriptions
Posted on: July 29, 2016 at 12:50:03 CT
ScottsdaleTiger MU
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The cable subscriber model that has served ESPN well is beginning to wane. ESPN's total number of subscribers has declined slightly both of the past two years. Viewers who will buy broadcasts on an individual
The new model is the delivery of content to a viewer's personal device via the internet. This switches the emphasis from adding cable subscribers to viewers. Folks who will buy content on an event by event basis.
Therefore, the fact the BYU has a large national following, but not a large footprint with lots of cable subscribers is not a drawback.
Extend our time horizon out twenty, twenty-five years or more. What may seem to make no sense in 2016 may make a lot of sense in 2035 or 2040.