create a false narrative of a humble and pious person. The reality (when the cameras weren't rolling) was different.
https://www.dailymail.co.uk/news/article-11807897/amp/Ex-Secret-Service-agents-reveal-Jimmy-Carter-actually-rude-time.html
'The only time I saw a smile on Carter's face was when the cameras were going.’
.....Carter tried to project an image of himself as a man of the people by carrying his own luggage when traveling. But that was another charade.
When he was a candidate in 1976, Carter would carry his own bags when the press was around but would ask the Secret Service to carry them the rest of the time.
As president, Carter — code-named Deacon — orchestrated more ruses involving his luggage.
'When he was traveling, he would get on the helicopter and fly to Air Force One at Andrews Air Force Base,' says former Secret Service agent Baranowski.
'He would roll up his sleeves and carry his bag over his shoulder, but it was empty.
'He wanted people to think he was carrying his own bag.'
'Carter made a big show about taking a hang-up carry-on out of the trunk of the limo when he'd go someplace, and there was nothing in it,' says another agent who was on his detail.....
....After he was voted out of office, Carter occasionally stayed at Blair House, the townhouse the General Services Administration maintains for former presidents across the street from the White House.
The townhouse's walls are adorned with large photos of former presidents.
Checking the premises, GSA managers found that when Carter was visiting, he would take down the photos of Republican presidents Gerald Ford and Richard Nixon and decorate the townhouse with another half-dozen photos of himself.
After each visit, Charles B. 'Buddy' Respass, then the GSA manager in charge of the White House, became irate because GSA had to try to find the old photos and hang them again......