Partnering with the Big12 (as a TV network partner) would
Posted on: June 17, 2017 at 16:14:51 CT
zounami MU
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give them leverage (group bargaining power) in negotiations with cable providers and pretty much guarantee national (if not international) distribution.
Currently, the Pac-12 isn't able to achieve that. Adding UT and OU and the other Big12 schools would give them enough "user demand" to surpass even the BTN and SECN.
EDIT: To be clear, the Pac-12 would not merge with the Big12 in this arrangement, it would only partner with the Big12 for media rights / TV network.
Edited by zounami at 16:17:01 on 06/17/17