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The solution is marketing, not money,

Posted on: March 24, 2025 at 17:52:22 CT
glue MU
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fan support, facilities, NIL, etc. Marketing is everything. “Mizzou” is a marketing tool and it’s worked well. Coach Drink has better marketing chops than any current or former coach. Gates should study his football counterpart.
Wrestling has marketed ok with “Tiger Style. “
Fans, coaches, administrators and athletes all must buy into the marketing concept. Mizzou is close to achieving a unique identity among its peers. We need a stronger marketing approach to reach blue-blood status.

Edited by glue at 18:56:27 on 03/24/25
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The #1 thing holding Mizzou athletics back is it's fan base. - TigerBoardLurker MU - 3/23 11:11:38
     MU where we are poor AD's and coaches. Maybe not Drink. (nm) - Snake69 MU - 3/26 13:28:31
     PSST..in a hushed tone I say....STFU....we were mismanaged f - TampaTiger87 MU - 3/25 08:05:33
          LOL here we go - Wildcat KSU - 3/25 09:15:52
               D-Bag uses completely irrelevant examples to make his point - 1500University MU - 3/25 12:22:57
               why would you take offense to or deny it? - Fire Marshall Bill MU - 3/25 09:57:24
                    I didn't do either of those things - Wildcat KSU - 3/25 10:29:22
               he was talking about football - FootballRefugee MU - 3/25 09:53:14
                    And so did Mizzou - Wildcat KSU - 3/25 10:30:43
                         not Mizzou football - FootballRefugee MU - 3/25 10:37:55
                              That's just the story you tell yourself - Wildcat KSU - 3/25 10:40:05
                                   I agree, FR needs to understand - Fire Marshall Bill MU - 3/25 10:42:31
                    Michael Bishop would be classifed as mentally retarded - Fire Marshall Bill MU - 3/25 10:07:37
                         RE: Michael Bishop would be classifed as mentally retarded - AWOLTiger KC - 3/25 10:16:53
                              that's somewhat the point - FootballRefugee MU - 3/25 10:27:20
                                   Those wins sure were nice tho! - Wildcat KSU - 3/25 10:31:35
                                        man, you're sensitive about this(nm) - Fire Marshall Bill MU - 3/25 10:43:40
                                             he really is - FootballRefugee MU - 3/25 10:46:57
                                                  I'm here for this - Wildcat KSU - 3/25 10:49:06
                                                       what's the "hypocrisy" here?(nm) - Fire Marshall Bill MU - 3/25 10:52:18
                                                            RE: what's the "hypocrisy" here?(nm) - Wildcat KSU - 3/25 10:54:03
                                                                 yes, you bringing up two basketball players in 2003 and 2006 - Fire Marshall Bill MU - 3/25 10:55:53
                                                                      I recall tigerboarders saying the same stuff - Wildcat KSU - 3/25 10:58:49
                                                                           I think in the mid 90's when there was a change in the - Fire Marshall Bill MU - 3/25 11:02:48
                                             I'm not the one whitewashing or making up history - Wildcat KSU - 3/25 10:46:28
                                                  yes, the need to "make themselves feel better" about things - Fire Marshall Bill MU - 3/25 10:48:28
                                                       That's just FMB brand projection(nm) - Wildcat KSU - 3/25 10:49:40
                                                            huh? - Fire Marshall Bill MU - 3/25 10:51:20
          excellent post. I'm not going to sit down though. And - SabertoothTiger MU - 3/25 09:10:28
               One of my most enjoyable moments was standing in the - RayKinsella1922 SEC - 3/25 12:30:39
          A few misspelled words but an A+. There are still alot of .. - BandG MU - 3/25 08:30:13
     One hell of a stringer...congrats(nm) - Wildcat KSU - 3/24 20:29:26
     I love it when a guy who spends $200 lectures everyone - 1500University MU - 3/24 20:15:13
     Such boy scout advice (well, at least the old boy scouts). - RayKinsella1922 SEC - 3/24 18:38:06
     Taxpayer cash is likely being used to keep the athletic - alstl MU - 3/24 16:39:36
          and worth every penny (nm) - zounami MU - 3/24 19:53:48
          Whoever gave $50M to get the NEZ started can have a luxury - pinkman MU - 3/24 17:38:44
               No pass out rule - packed concourse at halftime 1/2 billion - alstl MU - 3/24 20:59:58
                    The suites help keep people off the concourse. Nm - BandG MU - 3/25 08:33:21
                         Weak excuse(nm) - alstl MU - 3/25 16:07:07
     I work with Universities every single day - CraigS STL - 3/24 13:54:11
          True, just like government. (nm) - zounami MU - 3/24 19:51:59
          This is accurate even if it's not the whole picture. - alwaysright MU - 3/24 17:42:21
          Let me guess. The same school who stole hospital money - TigerMatt STL - 3/24 17:39:58
     i'm sorry i've failed you(nm) - TigerA MU - 3/24 11:14:43
     I've never missed a basket, struck out or fumbled a football - samclemens MU - 3/24 09:57:34
     Nah - Diamond Dave MU - 3/24 09:40:35
     You need to donate more money to the cause(nm) - Iron DUKE - 3/24 08:00:42
     Mizzou fan base is fine - alzoo MU - 3/24 06:00:17
          The solution is marketing, not money, - glue MU - 3/24 17:52:22
     RE: The #1 thing holding Mizzou athletics back is it's fan base. - THEGROVE68 MU - 3/23 22:56:56
     In 2020 MU was 14th in Net Results, 6th in '22 / their graph - JeffB MU - 3/23 22:09:06
     lol, I can't think of a P5 program with worse ROI for fans - Ron Swanson MU - 3/23 21:58:17
     Not me. I make 1 B-Ball game and 1 F-Ball in COMO each year - Spartus MWSC - 3/23 19:20:50
          yeah, the OP is wrong... Mizzou fans are generous and - zounami MU - 3/23 19:27:35
     No, it's our AD hiring terrible coaches. We're lucky the BoC - zounami MU - 3/23 19:03:43
          The cheapass BOC is and has been the problem. Nm - BandG MU - 3/23 19:16:23
               Cheap?!... We gave Gates a $25M guaranteed contract - zounami MU - 3/23 19:26:01
                    21st in salary at contract hiring and 15th highest buyout.(nm) - TigerMatt STL - 3/23 19:40:06
                         even 2 years later, Gates still has the 4th highest buyout - zounami MU - 3/23 19:44:56
                         wrong on both counts (nm) - zounami MU - 3/23 19:43:40
                              Nope, not wrong. Go look at Hurley’s buyout.(nm) - TigerMatt STL - 3/23 20:10:12
                                   Are you retarded?... Hurley won back-to-back National Titles - zounami MU - 3/24 19:28:19
     LOL.(nm) - RayKinsella1922 SEC - 3/23 16:48:49
     Seriously? No one, alumnus or not owes Mizzou - DHighlander NWMSU - 3/23 16:25:09
          RE: Seriously? No one, alumnus or not owes Mizzou - THEGROVE68 MU - 3/23 23:22:28
     losing 1/3 of your big donors 10 years ago will take another - TigerFan92 STL - 3/23 15:02:04
          RE: losing 1/3 of your big donors 10 years ago will take another - RolandMiz MU - 3/31 12:41:50
          no, I think we've completely recovered from that fiasco... - zounami MU - 3/23 19:04:45
               nope. many older donors said they wouldn't come back - TigerFan92 STL - 3/23 21:11:24
                    name 5 (nm) - phrejd STL - 3/26 11:18:27
          I would do what it takes to get them back on board - DevilsAdvocate KC - 3/23 16:09:33
               RE: I would do what it takes to get them back on board - RolandMiz MU - 3/31 12:45:47
               Never gonna happen...nm - bcoop199 KC - 3/23 16:17:19
          RE: losing 1/3 of your big donors 10 years ago will take another - sarasotatiger MU - 3/23 15:30:02
     The SEC cares much more about winning - JG A - 3/23 14:32:44
          ^^^^^Nerd. (nm) - Newcatbirdseat MU - 3/23 15:17:19
          lol academics(nm) - TigerFan92 STL - 3/23 15:02:56
               certain posters, - JG A - 3/23 15:06:59
                    RE: certain posters, - RolandMiz MU - 3/31 12:48:09
                    RE: certain posters, - THEGROVE68 MU - 3/23 23:26:17
                    yeah.. Vanderbilt, Florida, Texas... such terrible schools (nm) - zounami MU - 3/23 18:21:42
     RE: The #1 thing holding Mizzou athletics back is it's fan base. - sarasotatiger MU - 3/23 13:21:49
     You are right, MU fans to blame for Drake loss - MoGold MU - 3/23 12:25:12
          That's not what I said. (nm) - TigerBoardLurker MU - 3/23 12:28:49
               It is implied, Drink isn’t *****ing about fan support - MoGold MU - 3/23 12:41:30
     Fan Base is FRUSTRATED! And with reason to be!! - Turn2 MU - 3/23 12:25:00
          Not in football, but in basketball & other sports absolutely - zounami MU - 3/23 19:11:00
          The truth hurts somtimes. Revenue = winning almost always (nm) - TigerBoardLurker MU - 3/23 12:29:31
               When was the last time the BBall program was consistent? - MoGold MU - 3/23 12:49:46
               when will the salary cap kick in for Pro Collegiate-affiliat - 90Tiger STL - 3/23 12:44:41
     And the home of the CHIEFS!!!(nm) - Carlos Rossi KC - 3/23 12:19:03
          Are you going to continue to financially support them after - TigerBoardLurker MU - 3/23 12:20:30
               RE: Are you going to continue to financially support them after - THEGROVE68 MU - 3/23 23:29:18
               If they move there I'm done..nn - bcoop199 KC - 3/23 12:38:01
                    The Chiefs would become the ENEMY if that happens. (nm) - zounami MU - 3/23 18:54:35
                         ...and, I think it will happen eventually (nm) - zounami MU - 3/23 19:00:45
               Tell me you are from STL without telling me you are from STL - Carlos Rossi KC - 3/23 12:27:04
                    RE: Tell me you are from STL without telling me you are from STL - THEGROVE68 MU - 3/23 23:30:11
                    Nice comback. Now answer the question (nm) - TigerBoardLurker MU - 3/23 12:30:03
     We sell out Football & Basketball & have very heathy NIL - El Zorro MU - 3/23 12:17:23
          It's defenitely getting better, but we still have a long way - TigerBoardLurker MU - 3/23 12:19:27
               On their last chart summing it all up "Net Results" for 2022 - JeffB MU - 3/23 20:30:06
               nm - Columbian Gold MU - 3/23 12:25:34
               OR, we can acknowledge that "college sports" are no - 90Tiger STL - 3/23 12:24:42
                    RE: OR, we can acknowledge that "college sports" are no - THEGROVE68 MU - 3/23 23:34:22
                    "no longer put as much "heart" into these sports", but you - TigerBoardLurker MU - 3/23 12:31:27
                         methinks you are confusing me with someone else, sport - - 90Tiger STL - 3/23 12:43:15
     Let's Go Blues! (nm) - 90Tiger STL - 3/23 12:13:42
          RE: Hell Yeah-- Rolling!!! LGB - KC is Imploding MU - 3/24 07:05:24
          Don't forget the Rams and football Cardinals! (nm) - TigerBoardLurker MU - 3/23 12:22:35
               Those teams aren't in St. Louis any longer, nor am I. I - 90Tiger STL - 3/23 12:25:27
                    Well the STL icon next to your name tells me something (nm) - TigerBoardLurker MU - 3/23 12:32:13
                         what does it tell you, sport, that you are now free to - 90Tiger STL - 3/23 12:43:53
     MU wanted to be a poor kid at the rich table - Columbian Gold MU - 3/23 12:13:31
          Yes sir. It was the best decision for long term survival and - TigerBoardLurker MU - 3/23 12:22:04
     Funding Has And Will Become More Critical - ScottsdaleTiger MU - 3/23 12:09:32
          No doubt about it. (nm) - TigerBoardLurker MU - 3/23 12:23:26




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