https://x.com/brett_mcmurphy/status/1836062745998815384?s=46&t=ohz1ZyLpnx1aKQnrGe8OuA
Tennessee will add a 10% “talent fee” on all football tickets, starting next season. This fee will go to the players, helping fund the proposed revenue share w/the players. UT estimates per-seat price increase averaging 4.5% for entire stadium