we don't know the answer regarding the additional revenue exceeding the spending. I'm sure a lot of it would depend on the matchups. If two really good mid-majors were playing this afternoon, I'd imagine it would have a good shot to do so.
FAU and USF played a couple Sundays ago and is one of the most watched CBB games of the year
https://www.sportsmediawatch.com/college-basketball-tv-ratings-men-women/Edited by Fire Marshall Bill at 15:59:14 on 03/03/24