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The real story of the SEC move
Posted on: February 26, 2021 at 19:24:50 CT
ScottsdaleTiger MU
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The SID used to publish a periodic newsletter every week during football and periodically during the rest of the year.
The issue that came out about Thanksgiving in 2011 consisted mostly of an interview of Brady Deaton by the SID staff.
In the late spring, early summer of 2011, Texas talked to the Pac 12 about moving to it. Subsequently, David Boren, OU's President, held a press conference in which he stated OU's future was in the Pac 12 and Texas, Tech, OU and OState should move to the Pac 12.
The interview in the newsletter indicated that Deaton and Alden become concerned that if that happened Mizzou would end up in a conference that would not be able to command as good a TV deal as the Big XII. Deaton instructed Alden to look for alternatives.
The interview indicated that Alden first approached the B1G and was offered a junior membership for five years (namely a reduced conference distribution). Deaton then instructed Alden to look for alternatives.
Alden then approached the SEC and was offered a full immediate membership. (Note that at the time aTm had already left the Big XII for the SEC and the SEC was looking for a 14th member.)
According to the printed interview Alden and Deaton opted to take the SEC's offer, took it to the Board of Curators which accepted it.
The interview suggested these last couple of steps in the decision making process leading to the Deaton/Alden decision happened rather rapidly.
At the time the SEC was working with ESPN to set up the SECN. ESPN marketed the SECN by tying it to ESPN. If a cable operator wanted to offer ESPN and ESPN2 channels, it had to require its subscribers also take SECN for an additional fee. That scheme would make the large cable markets in the St. Louis and KC metro areas very attractive to the SEC and ESPN. Essentially, all of the ESPN subscribers in those markets would potentially also take SECN.
The published Deaton interview suggests that the decision making process was largely a matter of what generates the most money for ESPN, the SEC and Mizzou. The "fit" was really not a consideration.
If you're interested in this subject, I suggest you contact the Tiger AD and request a copy of the November 2011 news letter. Again, it was published about Thanksgiving of 2011.
A couple of additional facts that are seldom mentioned are (1) Mike Silve (the SEC Commissioner at the time) reportedly practiced law in KC during the late 1980's/ early 1990's and represented Norm Stewart in at least one of Norm's NCAA battles and (2) Brady Deaton got his Masters and PhD from Kentucky.
Edited by ScottsdaleTiger at 19:36:21 on 02/26/21
The issue that came out about Thanksgiving in 2011 consisted mostly of an interview of Brady Deaton by the SID staff.
In the late spring, early summer of 2011, Texas talked to the Pac 12 about moving to it. Subsequently, David Boren, OU's President, held a press conference in which he stated OU's future was in the Pac 12 and Texas, Tech, OU and OState should move to the Pac 12.
The interview in the newsletter indicated that Deaton and Alden become concerned that if that happened Mizzou would end up in a conference that would not be able to command as good a TV deal as the Big XII. Deaton instructed Alden to look for alternatives.
The interview indicated that Alden first approached the B1G and was offered a junior membership for five years (namely a reduced conference distribution). Deaton then instructed Alden to look for alternatives.
Alden then approached the SEC and was offered a full immediate membership. (Note that at the time aTm had already left the Big XII for the SEC and the SEC was looking for a 14th member.)
According to the printed interview Alden and Deaton opted to take the SEC's offer, took it to the Board of Curators which accepted it.
The interview suggested these last couple of steps in the decision making process leading to the Deaton/Alden decision happened rather rapidly.
At the time the SEC was working with ESPN to set up the SECN. ESPN marketed the SECN by tying it to ESPN. If a cable operator wanted to offer ESPN and ESPN2 channels, it had to require its subscribers also take SECN for an additional fee. That scheme would make the large cable markets in the St. Louis and KC metro areas very attractive to the SEC and ESPN. Essentially, all of the ESPN subscribers in those markets would potentially also take SECN.
The published Deaton interview suggests that the decision making process was largely a matter of what generates the most money for ESPN, the SEC and Mizzou. The "fit" was really not a consideration.
If you're interested in this subject, I suggest you contact the Tiger AD and request a copy of the November 2011 news letter. Again, it was published about Thanksgiving of 2011.
A couple of additional facts that are seldom mentioned are (1) Mike Silve (the SEC Commissioner at the time) reportedly practiced law in KC during the late 1980's/ early 1990's and represented Norm Stewart in at least one of Norm's NCAA battles and (2) Brady Deaton got his Masters and PhD from Kentucky.
Edited by ScottsdaleTiger at 19:36:21 on 02/26/21
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The real story of the SEC move - ScottsdaleTiger MU - 2/26 19:24:50
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