https://www.reuters.com/sustainability/society-equity/republican-state-attorneys-pressure-costco-drop-diversity-policies-2025-01-28/
The parties see winning an election as a mandate to become a big government faction of their policies.
They get power, they abuse it, people switch back to the other party. Unfortunately, people do not realize this as they "vote" either because they are also stuck in a two party paradigm.