I get your point but quantity alone doesn't tell the whole s
Posted on: December 28, 2024 at 16:43:37 CT
tigerman81 MU
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You want to have no only an enthusiastic fan base actively but passive alumni as well. In other words if you've got 500k fans and 90% of them donate, that's better than having 800k and only 60% of them donate.
As an AD and a program you really need to up your donor percentages if you wanna stay competitive. Just raising prices and all won't sustain a program.
Part of upping active donors is keeping them happy with wins and championships.