In the 1970'sand 1980's a lot of sport marketing was done by
Posted on: September 25, 2024 at 22:15:18 CT
KCT-BoneTiger
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CEO's that wanted to see their names (company names) in flashy lights, scoreboards, tv, advertisements, and show off to their clients and customers. Good ole boys club.
Then the accountants got involved and said that return on investment (ROI) mattered.
Advertising dollars got tight. The return on investment wasn't there.
Putting pots of cash up as donations is not sustainable. I don't care how much money you have or how much you are willing to donate. It will run dry, especially when winning isn't delivered, with for 99% of teams, its not, when it comes to winning a national title.
Edited by KCT-BoneTiger at 22:16:24 on 09/25/24