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MLT, you have lost the way. This is a business case study,

Posted on: April 17, 2023 at 17:43:14 CT

jumbo73 MU

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M.O.B. Votes:

not a sociology class debate. The fact is, there is an entire segment (pretty significant) of the population which is attempting to draw a line in the sand. The question, as posited in the OP, is whether brand managers should simply ignore them because they may not agree with that segment’s perception of ‘normal’.

The test, which is being proved or disproved in this situation is whether that segment of the population can have a measurable impact on the brands which choose to ignore them.

Please explain why this message is being reported.

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MESSAGE THREAD

Question for Shack: - jumbo73 MU - 4/17 17:13:14

Yes, because they're incompetent, and the worst thing they - XRob MU

- 4/17 22:19:19

Yes, but not for sending a 6-pack to a tranny. - phrejd MU - 4/17 21:21:35

IB has put themselves into an impossible situation - Eggs MU - 4/17 18:20:29

Companies have to be visibly pro gay. - phrejd MU - 4/17 21:26:39

The video of the VP of Marketing made it worse - Sal CMSU - 4/17 19:29:32

It wasn’t that long ago that they were much better at - jumbo73 MU - 4/17 19:27:16

They have hundreds of social media influencers - meatiger MU - 4/17 18:23:21

it was Natural Lite - not Bud Lite, and no - tigerinhogtown STL - 4/17 18:11:23

Natural Light was never mentioned in the ad(nm) - jumbo73 MU - 4/17 18:18:06

show how well I pay attention to it all - it was Bud Lite(nm) - tigerinhogtown STL - 4/17 18:23:51

Don't care at all what some gay Euro company does (nm) - ChinaTiger KC - 4/17 17:37:49

I mean really, who cares. If you like the beer, drink it. - MidwestLittleTiger STL - 4/17 17:21:41

He's not trans, he's a grifter - Calca STL - 4/17 17:40:57

Since he's an actor, he's set himself up nicely for getting - Tigrrrr! MU

- 4/17 18:05:03

So, don't follow those people on tiktok - MidwestLittleTiger STL - 4/17 17:42:27

lol you completely miss the point here - Calca STL - 4/17 17:46:35

I don't care what he is - MidwestLittleTiger STL - 4/17 17:48:03

You're moving the goalposts now - Calca STL - 4/17 18:03:30

Not moving the goalposts. You're the one that brought up - MidwestLittleTiger STL - 4/17 18:05:19

You're the one who brought up homophobic people - Calca STL - 4/17 18:06:31

what? I thought there was no point in arguing? (nm) - MidwestLittleTiger STL - 4/17 18:11:15

RE: I don't care what he is - cooter MU

- 4/17 17:54:13

some people care about the deterioration of the fabric - alwaysright MU - 4/17 17:31:12

Blah blah blah - MidwestLittleTiger STL - 4/17 17:35:29

MLT, you have lost the way. This is a business case study, - jumbo73 MU - 4/17 17:43:14

I will concede to that. Business-wise it was not good - MidwestLittleTiger STL - 4/17 17:44:52

Women should care when males portray women as campy - Tigrrrr! MU

- 4/17 18:16:34

Oh, come on. You’re trying to understand what moves - jumbo73 MU - 4/17 17:49:07

while I don't care if someone is trans by first thought - MidwestLittleTiger STL - 4/17 17:55:44

Their “redneck patrons” - meatiger MU - 4/17 18:25:15

Yes. Exactly. The video Vlog that caught the explanation - jumbo73 MU - 4/17 18:16:22

Kinda bit her in the ass when pics surfaced of her "fratty" - Tigrrrr! MU

- 4/17 18:18:55

Now we can tell you're arguing in bad faith - Calca STL - 4/17 18:06:11

LOL (nm) - 615Tiger STL - 4/17 17:40:24

"truly decent trans people" - ChinaTiger KC - 4/17 17:38:50

Maybe they are delusional but that's not for us to say - MidwestLittleTiger STL - 4/17 17:40:00

If they kept to themselves instead of pushing trans into - TigerMatt STL - 4/17 17:45:10

I'm not sure how you mean. I have a kid in school - MidwestLittleTiger STL - 4/17 17:46:46

Until you encompass all people, you don't speak for all - TigerMatt STL - 4/17 17:55:02

What is "pro-trans" ? - MidwestLittleTiger STL - 4/17 17:58:55

Don't be obtuse. The parents filed a lawsuit against the - TigerMatt STL - 4/17 18:20:05

Doctors will cut their dicks off if there's money in it (nm) - ChinaTiger KC - 4/17 17:43:13

I don't care, if that's what they want to do(nm) - MidwestLittleTiger STL - 4/17 17:45:50

If I identified as a transdead person - ChinaTiger KC - 4/17 17:45:12

If you are transdead do you get out of taxes? - Tigrrrr! MU

- 4/17 18:00:56

Why don't you test it out?(nm) - MidwestLittleTiger STL - 4/17 17:48:54

Dang, you tranny groupies are mean. (nm) - Nebraska99 STL - 4/17 17:51:51

Wouldn't call myself a groupie. It's a very strange issue to - MidwestLittleTiger STL - 4/17 18:04:17

that's a VERY narrow window you're looking through - alwaysright MU - 4/17 17:38:41

hahaha!!!! - MidwestLittleTiger STL - 4/17 17:40:39

you're looking at the topic from a very narrow angle - alwaysright MU - 4/17 17:43:56

It really isn't. Trans people are not going away. - MidwestLittleTiger STL - 4/17 17:51:30

Yeah…who gives AF? Tran can or not I’m drinking it if I - Carlos Rossi KC - 4/17 17:28:28

Company has lost billions in value since the campaign began. - jumbo73 MU - 4/17 17:22:59

RE: Company has lost billions in value since the campaign began. - meatiger MU - 4/17 17:52:19

but why. Why do they care? - MidwestLittleTiger STL - 4/17 17:25:56

Look around you. it does impact your life. it is a symptom - alwaysright MU - 4/17 17:33:15

I’m puzzled by people who think like you(nm) - playhard KC - 4/17 18:56:08

It affects me none(nm) - MidwestLittleTiger STL - 4/17 17:35:50

I’m not going to debate the logic of the campaign, or the - jumbo73 MU - 4/17 17:29:29

This is blatantly accurate. - alwaysright MU - 4/17 17:32:04

It's too late. They aren't getting the people they lost - alwaysright MU - 4/17 17:19:07