You are correct, because you are misinterpreting the metric
Posted on: May 19, 2021 at 14:56:29 CT
FIJItiger
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When Quin came to MU he changed MU's definition of attendance from tickets sold to actual attendance. Midway through the Kim Anderson era we changed it back because it became too embarrassing, and now report attendance as tickets sold not actual people physically there.
But to the point you are making about an investment not paying off, tickets sold is the correct measurement because we collected that revenue whether the ticket holder sat in the seat or not.