IS THIS POLL RELIABLE?
RESPONSE: THE QUESTION IS NOT WHETHER THE POLL IS RELIABLE, BUT RELIABLE FOR WHAT PURPOSE. THE POLL, IN OUR OPINION, IS A GOOD LEADING INDICATOR. PEOPLE SHOULD NOT GET CONFUSED WITH A LOW MARGIN OF ERROR ASSOCIATED WITH MANY POLLS, OR USE A FAVOURABLE RESULT OF A POLL TO TOUT THE WORTHINESS OF ANY SPECIFIC CANDIDATE. THERE IS NO GUARANTEE THAT A POLL COMING UP WITH +/-1% MOE IS A MORE ACCURATE PREDICTOR OF THE FINAL VOTING RESULT EITHER. THAT IS WHY, IN OUR POLL, WE ACTUALLY CALCULATED THE MOE OF 7.1% TO MAKE IT CLEAR UPFRONT THE CHARACTERISTICS OF THE POLLING RESULT. WE WANTED TO BE UPFRONT WITH OUR NUMBERS AND REAL MOE BECAUSE HONESTY AND ETHICS ARE VERY IMPORTANT TO US. SOMETIMES PEOPLE TRY TO READ TOO MUCH INTO A POLL WHEN ALL IT IS, IS A SNAPSHOT IN TIME OF A DYNAMIC AND COMPLEX
http://www.projectexecution.consulting/cepexpoll/