did you read the piece?
Posted on: July 22, 2016 at 12:55:38 CT
tmcats KSU
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Sources said UCLA’s old deal, which had two more years on it, was paying the school a little more than $5 million annually.
While the company will be writing much larger checks for UCLA’s rights, IMG College will have more rights to monetize, sources said. IMG College is picking up more signage and advertising inventory at Pauley Pavilion, for starters, as well as other football and basketball assets to be determined. Traditional multimedia rights typically include corporate sponsorships, radio and TV advertising, hospitality, digital, printing and in-venue signage.