Builders of the new framework, the transition team is made up of two athletic directors from each of the Big Ten, SEC, ACC and Big 12 conferences. The four power leagues, named defendants in the settlement, are leading the implementation of the agreement’s most significant piece: that schools are permitted annually to share millions in revenue with athletes under a capped system scheduled to begin July 1.
Deloitte, the world’s largest professional services network, will operate the new NIL clearinghouse, which is charged with determining fair market value of income earned by athletes outside of the school (ie: name, image and likeness deals). Deals affiliated with a booster, booster group or any entity deemed to be associated with the school are the only ones subject to the clearinghouse’s more rigorous fair market value standard.
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