https://pistolsfiringblog.com/pfb-roundtable-on-conference-realignment-and-what-it-means-for-osu-and-the-big-12/
My instant reaction is that to survive in this landscape the Big 12 must adapt by either adding schools — preferably from the now-ravaged Pac-12 — or branch out and pull a Texas/OU by doing what is individually best for each school. (I.e. OSU leaves for the Big Ten, but Kansas settles for a spot in the MAC.)
For the league itself it seems like doomsday is coming. Could this thing survive another five years? Maybe, but it feels like days are numbered for a lot of conferences.
Big picture I think the obvious answer is that you do your darndest to try and fit into the super leagues of either the Big Ten or SEC. But that seems like a wish more than a solution.
Hanging tight in the Big 12 seems like the most realistic option but also the most dangerous, though. There’s strength in numbers now and the new Big 12 doesn’t have that. It also doesn’t have major brand power. But it feels like today that the solution of simply adding Houston, Cincy, UCF and BYU to help offset the losses of OU and Texas are no longer viable long-term answers to keep OSU and the Big 12 afloat.