don't, you would know that projecting a consistent brand image is important for both brand awareness and customer loyalty. That's why you don't see the world's leading brands jacking with their logos/color schemes very often. If you don't believe me, read these articles:
https://www.forbes.com/sites/forbesagencycouncil/2016/10/31/why-brand-image-matters-more-than-you-think/?sh=1906d57210b8
https://www.clearvoice.com/blog/brand-consistency-why-its-so-important-how-to-achieve-it/