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Strategic Branding mistake with the football helmet

Posted on: April 14, 2019 at 18:48:27 CT
rlfstl MU
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While I understand these differing helmet logo designs may be appealing to some, in my opinion they have a long term adverse effect on the “branding” of Missouri Tigers
primary logo with the MIZZOU wordmark.

A basic rule in branding is “Be consistent in your delivery. Effective branding thrives on consistency.”

The varying, different Missouri helmet logo designs violates this basic branding rule.

Amazon, Google, Apple, Coca-Cola, McDonalds and Ford and others don’t alter, manipulate or replace their logo.

Most of the college football powers understand the basic rules of branding, and do not have numerous, varying football helmet designs.

Every time there is a different helmet logo design, it’s at the expense of the long term branding of the Missouri Tigers
primary logo with the MIZZOU wordmark.
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Strategic Branding mistake with the football helmet - rlfstl MU - 4/14 18:48:27
     You're very right about that, and the true blue bloods... - Deputy Dawg MU - 4/15 13:34:58
     RE: Strategic Branding mistake with the football helmet - rm87tiger MU - 4/15 12:14:16
     I think you're simply misguided to apply - GapDaddy MU - 4/15 11:13:20
     no (nm) - phrejd MU - 4/15 10:10:46
     Wrong - FootballRefugee MU - 4/15 09:00:10
     Whoever is in charge of uniforms needs to be fired (nm) - Fourth and Long MU - 4/15 07:22:04
          You need to be fired (nm) - Hickeytime MU - 4/15 09:09:37
     2 major points you miss: - BurgTiger MU - 4/14 23:06:51
          Re. # 1: It's not the "Mizzou Brand." If anything, it's the - Fool on the Hill MU - 4/15 09:38:33
          At least we look better than Maryland - samclemens MU - 4/15 06:32:36
     You can have different uniforms for special occasions - XRob MU - 4/14 21:31:46
     Google: 7 logos in 20 years. Apple: 4 logos in 50 years - Mizzmi27 MU - 4/14 21:06:54
          To your point - XRob MU - 4/14 21:42:12
     You already posted this once and your argument was ripped - Mizzmi27 MU - 4/14 21:04:33
     I agree. MU uniforms are hideous most of the time. - mu95como MU - 4/14 20:18:39
          They dropped the anthracite/gray this year - samclemens MU - 4/15 05:22:57
     Pretty sure people can read the front of the jersey - TigerMatt STL - 4/14 20:04:15
     We should have a football board(nm) - tigersailor MU - 4/14 19:25:20
          Becomes Fashion board during offseason.(nm) - TigerMatt STL - 4/14 20:04:41
     Odom seems to be getting a clue that uniform - Newcatbirdseat MU - 4/14 19:12:34
          RE: Odom seems to be getting a clue that uniform - sarasotatiger MU - 4/14 21:30:58
          They haven't attracted any new or better recruits (nm) - North co-co champs MU - 4/14 19:15:49
               We shall see I suppose. - Newcatbirdseat MU - 4/14 19:19:12
                    Not sure how a Clemson Paw logo knockoff achieves anything - samclemens MU - 4/14 19:22:12
                         I didn't see it but if you will recall - Newcatbirdseat MU - 4/14 19:23:24
                              RE: I didn't see it but if you will recall - MOCO SON MU - 4/15 10:47:35
                              Sam is an idiot. (nm) - Hickeytime MU - 4/14 19:41:06
                                   Sometimes - samclemens MU - 4/14 19:45:58
     Yep, definite branding mistake (nm) - North co-co champs MU - 4/14 19:03:35
     samclemons agrees with you - Hickeytime MU - 4/14 18:59:41
          Go back and take a Marketing class - samclemens MU - 4/14 19:04:41
               I’ll trust them - Hickeytime MU - 4/14 19:20:58
     I wouldn't mind one "normal" helmet and one helmet for - ToTheFinishLine MU - 4/14 18:58:50
     Uh this has been posted before because I remember pointing - BlakeMB MU - 4/14 18:56:53
     Yes; it's pretty dumb - samclemens MU - 4/14 18:53:45




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