the teams that have the most titles and championships also have the most fans who subscribe to those silly recruiting sites, and those sites tend to rate more highly the prospects which are pursued by those very schools.
Recruiting websites did not foresee the talent dropoff at Nebraska in the mid-2000s (and it was very significant), nor the ones at Miami, nor Notre Dame, etc. and they didn't pick up the increases in our physical talent over Pinkel's regime nor *any* of our league-leading 5 players on this year's all-SEC Freshman team (
http://www.secsports.com/article/21702549/2017-all-freshman-football-team-announced ).
You'd think after years and years of these (and so many more) gaffes people would learn these subscription recruiting services are driven by subscriptions, not recruiting, and to follow the money, but it turns out it's like everything else and people can't be bothered to think critically for themselves like a successful adult.
Good talk