http://www.stltoday.com/sports/columns/jeff-gordon/gordo-mizzou-s-sterk-undaunted-by-life-in-the-sec/article_bce73667-ec72-5cc0-b337-ba16c772dd9d.html
If the Tigers don’t rise up in football, though, Sterk must decide the next step. Earlier this year he ended basketball coach Kim Anderson’s futile three-run tenure and made a brilliant hire in Cuonzo Martin.
By securing the Porter Family Package, Martin fast-forwarded his rebuild. Missouri will have an NCAA Tournament-caliber squad for this coming season. With the 2018 SEC basketball tournament scheduled for Scottrade Center next spring, Martin’s team-building should also improve Mizzou’s flagging profile in St. Louis.
Increased basketball revenue will offset some of this season’s football losses and help Sterk keep things moving forward under tough circumstances.
Budget dollars are tight. School enrollment is down, forcing campus-wide cutbacks. Political pressures on the school are considerable. Sterk’s challenge is to keep building a better sports operation while the larger university regroups under new leadership.
“It’s good — it’s very good — the momentum we have in basketball,” he said. “I think it does help a lot of areas. It helps our alums, our fans and overall with the university.”
“We have momentum,” Sterk insisted during a Wednesday visit to the Post-Dispatch offices. “For me, I think, yeah, the SEC is tough. Some (rival school) budgets are $50 million larger than ours. But I think we have an opportunity to grow in donors, season ticket holders.”