than a week. She has far more than doubled her tiktok following to 1.1 million.. She added 200k since last night.
https://www.sportico.com/personalities/athletes/2025/indiana-fever-social-media-sophie-cunningham-followers-fine-1234857419/
"If a brand wanted to add that many new followers on Instagram and TikTok, it could easily spend more than $1 million doing so, according to marketing agency STN Digital’s calculations. In the past, Cunningham offered to post sponsored content on her pages starting at $10,000 via OpenSponsorship. But that price has surely gone up. OpenSponsorship CEO Ishveen Jolly said that, in general, having 500,000 more Instagram followers alone could help net an additional $20,000 per post. Cunningham’s current endorsers include Adidas and Quest Nutrition, with multiple new potential partnerships now in the works."