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If you had to buy a new showerhead for your bathroom
Posted on: May 20, 2025 at 15:12:24 CT
KCT-BoneTiger MU
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would you buy:
A- the $129 showerhead imported from Asia
or
B - the $239 Made in the USA?
So we ran an experiment. We created a secret landing page. The product and design were identical. The only difference? One was labeled “Made in Asia” and priced at $129. The other, “Made in the USA,” at $239.
The visitors were given the choice to either buy the Made in USA or the Made in Asia version.
The results were sobering.
Add-to-carts for the U.S. version were only 24! Conversion? 0.0% (zero).
Not a single customer purchased the Made-in-USA version.
http://afina.com/blogs/news/made-in-usa
A- the $129 showerhead imported from Asia
or
B - the $239 Made in the USA?
So we ran an experiment. We created a secret landing page. The product and design were identical. The only difference? One was labeled “Made in Asia” and priced at $129. The other, “Made in the USA,” at $239.
The visitors were given the choice to either buy the Made in USA or the Made in Asia version.
The results were sobering.
Add-to-carts for the U.S. version were only 24! Conversion? 0.0% (zero).
Not a single customer purchased the Made-in-USA version.
http://afina.com/blogs/news/made-in-usa
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If you had to buy a new showerhead for your bathroom - KCT-BoneTiger MU - 5/20 15:12:24