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How much is the national exposure & enrollment boost worth?
Posted on: January 31, 2025 at 06:15:19 CT
zounami MU
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Probably a lot more than $38M.
For decades, Athletic Departments have provided their universities with tens of millions of $ worth of free marketing.
But as President Choi recently admitted, those days are gone. He noted that "expecting athletics to be 'self-generating' may have been realistic a decade ago, but that is no longer the case across the United States - especially among the (major) programs."
Sports are a university's most important marketing vehicle, and going forward, the university will be expected to subsidize some of it (as a marketing expense).
Edited by zounami at 06:38:26 on 01/31/25
For decades, Athletic Departments have provided their universities with tens of millions of $ worth of free marketing.
But as President Choi recently admitted, those days are gone. He noted that "expecting athletics to be 'self-generating' may have been realistic a decade ago, but that is no longer the case across the United States - especially among the (major) programs."
Sports are a university's most important marketing vehicle, and going forward, the university will be expected to subsidize some of it (as a marketing expense).
Edited by zounami at 06:38:26 on 01/31/25
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How much is the national exposure & enrollment boost worth? - zounami MU - 1/31 06:15:19