...i.e., the Univ. should think of it as a marketing expense
Posted on: January 15, 2025 at 16:26:50 CT
zounami MU
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The AD has been providing the University with tens of millions of $ worth of free marketing in recent decades... but as Choi pointed out, those days are gone and it's no longer realistic for most B1G/SEC schools to expect their AD to be entirely self-funded (or 'self-generating' as he put it).