human psychology and how provocative headlines and articles increase readership. Zero Hedge did precisely this with the article you linked.
I already posted on how Slavoj Zizek describes identifying ideologies being pushed the media.
http://www.tigerboard.com/boards/view.php?message=19301308
But it is completely irrelevant to whether or not there is anthropogenic climate change.
The conventional model predicts no Arctic sea ice by 2100. There have been a few models that predict it being between 2036 and 2062 depending on of carbon emissions increase, stabilize or decrease.