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Whilst Muskie focuses on D.O.G.E.
Posted on: November 13, 2024 at 13:48:20 CT
Ace AU
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X bleeds users and advertisers
https://www.zdnet.com/article/bluesky-picks-up-1-million-new-users-since-us-election-as-more-people-exit-x/
X has watched its numbers dwindle. This past April, the Musk-owned platform had around 611 million users, according to stats from Statista and other sources. At last count, that number had dropped to 586 million. The decline has been especially felt in the US and UK, according to The Financial Times, as spotted by Social Media Today. But even in the EU, the number of X users fell by 5% over the first half of 2024.
https://www.cnn.com/2024/09/05/business/advertisers-x-withdrawal/index.html
A record number of firms plan to cut advertising spending on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest recorded pullback from any major global ad platform. Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content — compared with 39% for Google ads, Kantar said in a report Thursday.
“Advertisers have been moving their marketing spend away from X for several years,” Gonca Bubani, Kantar’s global thought leadership director for media, said in a statement, adding that “a turnaround currently seems unlikely.”
The Guardian exits X
https://www.theguardian.com/media/2024/nov/13/why-the-guardian-is-no-longer-posting-on-x
Edited by Ace at 13:52:36 on 11/13/24
https://www.zdnet.com/article/bluesky-picks-up-1-million-new-users-since-us-election-as-more-people-exit-x/
X has watched its numbers dwindle. This past April, the Musk-owned platform had around 611 million users, according to stats from Statista and other sources. At last count, that number had dropped to 586 million. The decline has been especially felt in the US and UK, according to The Financial Times, as spotted by Social Media Today. But even in the EU, the number of X users fell by 5% over the first half of 2024.
https://www.cnn.com/2024/09/05/business/advertisers-x-withdrawal/index.html
A record number of firms plan to cut advertising spending on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest recorded pullback from any major global ad platform. Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content — compared with 39% for Google ads, Kantar said in a report Thursday.
“Advertisers have been moving their marketing spend away from X for several years,” Gonca Bubani, Kantar’s global thought leadership director for media, said in a statement, adding that “a turnaround currently seems unlikely.”
The Guardian exits X
https://www.theguardian.com/media/2024/nov/13/why-the-guardian-is-no-longer-posting-on-x
Edited by Ace at 13:52:36 on 11/13/24
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Whilst Muskie focuses on D.O.G.E. - Ace AU - 11/13 13:48:20
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