https://frontofficesports.com/ufl-ratings-top-xfl-and-usfl-from-2023-in-first-season-of-merger/
"Looking digitally, NBA League Pass subscriptions are up 12% and League Pass viewership is up 13% globally. Watch time on League Pass also is up 28%. The NBA has generated 19.6 billion views across its social media platforms and the NBA App, up 22% vs. last year."
https://www.sportsbusinessjournal.com/Articles/2024/02/26/nba-viewership#:~:text=Looking%20digitally%2C%20NBA%20League%20Pass,last%20year.