Barbie branding. We stopped at a Toyota dealership on an
Posted on: July 24, 2023 at 18:44:54 CT
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Easter Sunday (knowing we wouldn't get hounded by sales people since they were closed) to look at Siennas.
My daughter, who was 4 or 5 at the time, makes a bee-line for the front row of used cars which were all Corvettes. "But Daddy, I like THESE!" She had the Barbie Corvette (and a Barbie VW) and was immediately drawn to them.
She was probably 8 when she accompanied me to our neighbor's auto repair garage in Mission to do a small repair on the weekend when he was closed. He has a reputation for Corvette repair and had 4 or 5 in the garage for the weekend. So my daughter was in 7th Heaven and he told her to get in one of them and turn the key to ON. Heads up display in the windshield. She thought it was cool.