NIL was supposed to be centered around jersey sales and video game proceeds, according to sports business reporter Darren Rovell. Instead, it has turned into “free-market capitalism."
https://www.ballysports.com/national/news/nil-after-one-year-a-free-for-all-of-free-market-capitalism#:~:text=NIL%20was%20supposed%20to%20be,%E2%80%9Cfree%2Dmarket%20capitalism.%22