https://www.si.com/college/oklahoma/football/heres-how-1oklahoma-will-work-with-oklahoma-athletes-for-a-win-win-win#
1Oklahoma's goal is to get $50k to each OU student-athlete.
"Between the University of Oklahoma’s announcement last month that it is partnering with Altius Sports Partners for a “best in class” NIL platform and Friday’s revelation that OU student-athletes can earn up to $50,000 annually by leveraging NIL opportunities through nonprofit 1Oklahoma, there’s a lot for OU fans to navigate in the world of name, image and likeness."