"The Washington Post said recently: “The anti-vaccine movement is comparable to domestic terrorism, and must be treated that way”, while the Guardian had this:
“When it comes to shifting attitudes to vaccines, it is crucial to distinguish between public information campaigns that seek to educate the public and those that seek to persuade them,” said Philipp Schmid, a behavioural scientist researching vaccine scepticism at the University of Erfurt. “[..] if you don’t proactively tackle the problem at all, you end up playing catch-up with the anti-vaxxers. In a way, governments have to work on a parallel vaccine rollout – immunising the public against science denial.”"
Fear is the New Smart
https://www.theautomaticearth.com/2021/03/fear-is-the-new-smart/