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Economic Impact of Mizzou Football, and MU

Posted on: July 31, 2020 at 10:09:30 CT
KCT-BoneTiger MU
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Economic Impact:
The University of Missouri adds a $5.4 billion annually to the state’s economy


Mizzou Athletics generates for the city of Columbia and found that the total economic impact came to a robust $247,160,770 in the 2013 fiscal year.


Mizzou Athletic Department:
2019 Fiscal Year, they made $107m in revenue.


Basically:

1) If the students don't come back and teaching is online, there will be a lot of closed businesses in Columbia

2) If football doesn't happen at all, the lack of broadcast media and sponsorship deals in addition to no ticket sales will be devastating to MU Athletics

3) If sports do happen, but no fans, it will actually not be as big of a hit as some might think, since ticket revenue only makes up about $17m of the $107m operating budget of the AD

Category 2017-18 2018-19
Ticket sales: $17,592,152 $16,225,689
Direct institutional support: $1,015,000 $1,015,000
Guarantee fee for road games: $402,000 $402,000
Cash donations: $25,627,111 $26,507,812
In-kind contributions: $883,928 $1,267,114
Media rights: $38,055,881 $38,214,046
NCAA distributions: $3,458,595 $2,705,238
Conference distributions: $9,681,732 $10,212,586
Programs/concessions/parking: $2,440,542 $2,214,141
Royalties/licensing/advertisements: $1,235,397 $1,241,985
Camps: $1,232,106 $1,152,143
Endowment/investment income: $1,330,879 $1,411,083
Bowl revenue: $1,398,245 $505,994
Other operating revenue: $3,007,013 $2,679,353
Total $107,351,581 $106,610,244


17m could be lost from ticket sales
2.4m could be lost from concessions and parking
1.2m could be lost from youth summer camps
Bowl revenue?



Sources:
http://www.columbiatribune.com/news/20180417/university-of-missouri-economic-impact-pegged-at-54-billion

http://www.garypinkel.com/economic-impact-mizzou-athletics/

http://www.missouribusinessalert.com/industries/10129/2012/09/10/study-shows-mu-athletics-economic-impact-past-present-and-sec/

http://www.stltoday.com/sports/college/mizzou/with-ticket-sales-lagging-mizzou-athletics-still-in-the-red/article_6802332e-c513-5d3b-96dd-ab0f855915d9.html
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Economic Impact of Mizzou Football, and MU - KCT-BoneTiger MU - 7/31 10:09:30
     Media rights, SEC & NCAA numbers - ScottsdaleTiger MU - 7/31 12:03:46
          The collateral damage of no season will be breathtaking in - Ozland Tiger LSU - 7/31 11:22:31
               I think they should make it permanent - mizzouSECedes STL - 7/31 12:07:10
               Our SOS just went way up(nm) - kcmizzou99 MU - 7/31 11:43:18




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