Some people have gone over the edge.
"When John Solomon took over as executive editor of The Washington Times in 2008, the conservative daily had long been propped up on subsidies from the Unification Church and its self-proclaimed messiah, the Reverend Sun Myung Moon. But Solomon believed he had hit on a formula that would bring in an abundance of profits: Invest in deep reporting, then pump the content his staff dredged up to audiences through multiple revenue-generating channels. “The idea is to create a four-dimensional product with multiple revenue streams,” Solomon told me. “You put them all together, and you can build a business model as good as any in 20th-century journalism.” "
https://archives.cjr.org/feature/something_fishy.php