https://www.denverpost.com/2011/04/16/josh-kroenke-building-a-legacy-on-his-own/
“I’ve been teased since I was a kid about my family, and I’ve been ridiculed as a player,” said Kroenke, in his first wide-ranging interview since taking over the Nuggets last summer. “Then, with the Nuggets, people would write that (executive) Masai (Ujiri) and I didn’t know what we were doing. I’ve got to give credit to all the people who ripped me apart. They made me the person I am today. Though I didn’t realize it at the time, I was getting seasoned for public life.”
“All you want to do is fit in — and it was impossible for me to fit in,” Kroenke said. “People, at every age, judge.”
Josh was a talented high school basketball player who received scholarship offers from several major schools. He was wanted. But how could he not play for Missouri, his home state team in his home town? How could he resist wearing the same uniform his childhood heroes wore?
“He was like, ‘I chose to do this,’ ” said Mike Neary, his closest friend. “But it was almost a punishment at times. People would say, ‘Oh, Stan Kroenke’s son got a scholarship.’ “
“It was rough, man,” Kroenke said. “To see someone rip you apart and you’re out there working your hardest. . . . The spotlight in Columbia was just immense."
In the summer of 2007, Kroenke dabbled with the idea of transitioning into sports management. His DNA, after all, is laced with orange leather, but he wondered what people would say.
“I told Mike, ‘I want to do my own thing and be my own person,’ and he said something like, ‘That’s the dumbest excuse I’ve ever heard,’ ” Kroenke recalled with a laugh. “Something very blunt. He goes, ‘Life is all about opportunity and what you love to do, and you have the opportunity to carve out your own individual niche under your family’s umbrella. What makes you happy? If it’s what you love to do — and the opportunity is there — then why wouldn’t you try it?’ “
Kiernan, his old roommate and teammate at Missouri, explained in a slow voice for emphasis: “He’s very strategic. In. Every. Thing. He. Does. That’s also the way the Kroenkes do business. They’re not looking for the quickest fix.”
“With big decisions, Josh has always taken the harder route — and worked extremely hard,” Stan Kroenke said. “We always tried to teach our children to have a great attitude. I once read that attitude is a combination of gratitude and expectation.”
Kroenke is forever cautious about coming across as someone who deserves a favor. He’s the anti-heir.
“He has many outstanding personal attributes, but by far his greatest attribute is his humility,” said Milwaukee Bucks general manager John Hammond, who coached Kroenke as an assistant at Missouri. “I truly admire him for the man that he is.”