Marketing Warfare
Originally, gasoline was used as a treatment for lice and as a cleaning solvent. When used as fuel for internal combustion engines, the high compression would result in early ignition - causing the engines to "knock" and "sputter".
This problem was resolved in later years by using a lead additive.
The Horse Barons referred to this as "chugg and puff" and warned the public of the dangers of noise and air pollution.
They created a culture of fear among the public and were successful in lobbying for legislation that restricted cars from traveling the same roadways as horses.
The Car Barons responded by promoting the benefits of their automobiles by comparing them to what was undesirable about horses. Millions of horses traveled throughout most cities.
A quarter of a million horses traveled within New York City daily. These animals required vasts amounts of feed and water , and created vast amounts of manure. During the summer heat, the odor and flies were intolerable.
Cars didn't get hungry, thirsty or tired, and didn't produce manure like horses.
- See more at:
http://www.inventor-strategies.com/invention-of-automobile.html#sthash.o8JIaMK7.dpuf
What are the nice-to-have skills?
Project management, ServiceNow, Web design, user experience or self-service design, ITIL. Understand the basics of solutions design.
Edited by 90Tiger at 12:17:45 on 04/24/17