http://www.columbiamissourian.com/sports/mizzou_sports/attendance-for-men-s-basketball-games-slumps-women-s-games/article_ca3631da-b59c-11e5-84e6-239020a7c3db.html
Just adding 5000 more fans to the arena a game pays for a good coach and additional revenue for the athletic dept I am betting.
IT adds revenue to football if you want to frame it that way.