destroying the e-cig market for big tobacco and pharma industries. Kill off a somewhst safer alternative for those addicted to nicotine when the American Heart Association and Royal College of Physicians support smokers shifting to e-cigs.
http://www.forbes.com/sites/jacobsullum/2016/04/28/royal-college-of-physicians-says-e-cigarettes-can-prevent-almost-all-the-harm-from-smoking/#6d2f6ab61f46