10 is just not enough to break into divisions and hold a football championship. big12 tv contracts allow for expansion and this could take around a billion out of the big 10/pac 12 deals of the future. and there may be candidates that actually improve the product, byu being one that's obvious, but also p5 schools that want a change, perhaps.
http://www.landgrantholyland.com/2016/6/8/11883956/big-ten-network-half-tv-deal-espn-tnt-nbcEdited by tmcats at 11:20:07 on 07/24/16