 |
|
The St. Louis and KC metro area cable tv markets
Posted on: January 19, 2021 at 02:44:02 CT
ScottsdaleTiger MU
Posts:
12575
Member For:
25.23 yrs
Level:
User
M.O.B. Votes:
0
The SEC and ESPN were in the process of creating the SECN when Mizzou joined the SEC.
ESPN's marketing model at the time was to require cable tv providers to agree to carry its various "secondary channels" in order to get ESPN and ESPN2. I.e. if you want to be able to provide your cable customers with ESPN and ESPN2 you've got to also offer these other channels. That was the initial strategy for the SECN. For that matter, that may still be the strategy.
From the SEC's point of view, Mizzou was bringing the St. Louis and KC metro cable tv markets. ESPN could go to the respective cable providers and essentially compel them to carry and offer the SECN channel to their customers because if they refused, they wouldn't get ESPN and ESPN2.
The cable providers could offer their retail customers a package of the ESPN channels and include the SECN (and charge an additionally monthly fee for the SECN).
While the SEC had alternative possibilities to Mizzou, only Mizzou offered virgin territory for the SECN. I.e. the cable providers in St. Louis and KC had no other local SEC school. Thus, they would willing include the SECN network with their ESPN and ESPN2 package (for a small additional monthly fee).
If you look at most of the alternatives to Mizzou at the time, they were either schools located in areas where there was already an SEC school or had smaller cable markets than the St. Louis and KC metro areas.
Missouri has a population of about 8 million plus the cable providers in St. Louis and KC probably cover part of downstate Illinois and eastern Kansas.
I don't know what the exact numbers were, but if hypothetically ESPN could pick up a million additional subscribers for the SECN at a buck a month, that's $12 million in additional subscription fees. Additionally, wit more SECN subscribers, that's a bigger advertising market and increases the prices of ads on the SECN.
Bottom line is Mizzou has increased the size of the SEC's TV market and brought a lot of cold hard cash to the conference and its other members.
ESPN's marketing model at the time was to require cable tv providers to agree to carry its various "secondary channels" in order to get ESPN and ESPN2. I.e. if you want to be able to provide your cable customers with ESPN and ESPN2 you've got to also offer these other channels. That was the initial strategy for the SECN. For that matter, that may still be the strategy.
From the SEC's point of view, Mizzou was bringing the St. Louis and KC metro cable tv markets. ESPN could go to the respective cable providers and essentially compel them to carry and offer the SECN channel to their customers because if they refused, they wouldn't get ESPN and ESPN2.
The cable providers could offer their retail customers a package of the ESPN channels and include the SECN (and charge an additionally monthly fee for the SECN).
While the SEC had alternative possibilities to Mizzou, only Mizzou offered virgin territory for the SECN. I.e. the cable providers in St. Louis and KC had no other local SEC school. Thus, they would willing include the SECN network with their ESPN and ESPN2 package (for a small additional monthly fee).
If you look at most of the alternatives to Mizzou at the time, they were either schools located in areas where there was already an SEC school or had smaller cable markets than the St. Louis and KC metro areas.
Missouri has a population of about 8 million plus the cable providers in St. Louis and KC probably cover part of downstate Illinois and eastern Kansas.
I don't know what the exact numbers were, but if hypothetically ESPN could pick up a million additional subscribers for the SECN at a buck a month, that's $12 million in additional subscription fees. Additionally, wit more SECN subscribers, that's a bigger advertising market and increases the prices of ads on the SECN.
Bottom line is Mizzou has increased the size of the SEC's TV market and brought a lot of cold hard cash to the conference and its other members.
Please explain why this message is being reported.
MESSAGE THREAD
- 
The St. Louis and KC metro area cable tv markets - ScottsdaleTiger MU - 1/19 02:44:02