http://www.mercurynews.com/2016/09/30/cal-athletics-20-million-question-will-sports-need-to-be-axed/
Unless they're counting on Kelly taking a major discount (because he'll be paid by the 49ers for the next few years) and/or are expecting him to create a whole lot of revenue on his own, they will have a really hard time justifying a big contract.