The study finds that organic advocates are self-righteous jerks. If anything, they are the ones opposed to people eating non-"organic" food. You don't see circus sideshows condemning "organic." But they have a way of popping up to oppose food choices they don't make for themselves.
Here's another story about it: http://todayhealth.today.msnbc.msn.com/_news/2012/05/18/11737146-does-organic-food-turn-people-into-jerks?lite