Wrong. IN the 50s and 60, and a short time into the 70s
Posted on: April 26, 2012 at 13:04:39 CT
PBR was widely sold as a "popular priced" beer. It wasn't as exzpensive as Michelob, nor as cheap as Buckhorn or Blatz.
In the early 70s, a very vigorous local PBR distributor had PBR as the largest selling beer in St. JOe, by quite a margin. Tax isues and the introduction of Miller Lite doomed his time at the top.